Lead Generation Systems

Qualified Leads for Training Providers & High-Ticket Businesses

Built by a digital marketing specialist with agency experience managing multi-channel campaigns, conversion tracking and lead generation systems.

Simplifico builds lead generation systems using paid media, landing pages, conversion tracking and CRM automation — so you get more qualified sales conversations, not just clicks.

Best suited for businesses with high-ticket offers and the capacity to handle new leads.

Book Your Free Strategy Call Try the Free Audit Tool

Built from real campaign experience

The Problem

Most businesses waste money on marketing

Without a proper system, you are losing qualified leads and revenue opportunities every day.

Ad Spend Without ROI

Ads send traffic to weak pages that don't convert, burning budget with nothing to show for it.

No Tracking or Visibility

Leads aren't tracked properly. You have no idea what's working and what's wasting money.

Slow Follow-Up

Sales teams follow up too late — or not at all. Hot leads go cold and opportunities are lost.

Marketing & Sales Disconnected

Marketing generates clicks, not qualified leads. Sales blames marketing. Growth stalls.

No Retargeting in Place

97% of visitors leave without enquiring. Without retargeting, every lost visitor is gone forever — along with the money you spent to get them there.

No Clear Lead Generation Strategy

Posting on social media and hoping for leads is not a strategy. Without a structured system, growth depends on luck instead of data.

The Solution

The Simplifico Lead Engine

A complete lead generation system built around four pillars — designed to turn ad spend into qualified sales conversations.

Traffic

Paid advertising campaigns designed to reach high-intent prospects on Google, LinkedIn and Meta.

Conversion

Landing pages built specifically to turn visitors into leads with clear offers and strong CTAs.

Tracking

Conversion tracking, analytics and dashboards that show exactly what's working and what's not.

Follow-Up

CRM workflows and automation that ensure every lead is followed up properly and on time.

Who We Help

Simplifico works best for businesses that

Sell high-ticket services or programs

Need consistent, qualified leads every month

Have a sales team or consultation-based close process

Want measurable ROI from marketing spend

Are doing some marketing but lack consistency and tracking

Primary Focus

Training Providers Corporate Education Certification Programs

Also Serving

Property Investment High-Ticket B2B Services

Why Simplifico

Built on real campaign experience

Experience across multi-channel campaigns, CRM systems, and conversion tracking for businesses ranging from growth-stage service firms to larger commercial accounts.

We don't guess — we build systems rooted in data, optimized for performance, and designed for measurable growth.

Multi-Channel

Google, Meta, LinkedIn & X campaigns

Tracking & Data

GTM, GA4, Looker Studio, CRM

Budget Management

Performance-driven spend allocation

Pipeline Impact

Campaigns tied to real revenue outcomes

How It Works

From audit to optimized pipeline in 5 steps

Lead Gen Audit

We review your current setup to find leaks and opportunities.

Strategy & Design

We design your funnel, targeting, messaging and conversion flow.

Campaign Build

We build your landing pages, ad campaigns and tracking systems.

Launch & Optimize

We go live and continuously optimize based on performance data.

Report & Improve

Transparent reporting with ongoing refinement for better results.

What We Typically Find

Example audit insight

Most training providers send paid traffic directly to their homepage.

Homepages are designed for general browsing, not conversion. When ad traffic lands on a page with multiple menus, messages and distractions, conversion rates drop significantly — often by 50% or more.

The fix

A dedicated landing page with a single clear offer, benefit-driven headline, social proof, and a prominent lead capture form. This one change alone can double — or even triple — the number of leads from the same ad spend.

This is one of many issues our audit identifies. Try the free audit tool or book a strategy call.

Investment

A lead generation system built for your business

Simplifico builds customised lead generation systems tailored to your business — from campaign strategy and landing pages to tracking infrastructure and CRM automation.

Setup

R30,000 – R60,000

One-time system build

Monthly Management

R30,000 – R45,000

Campaign management, optimisation & reporting

Ad spend is separate Transparent reporting Scope tailored to your needs

Book Your Free Strategy Call

Built for businesses with high-ticket offers and the capacity to handle new leads.

About the Founder

Duáne Kellerman

Simplifico was founded by Duáne Kellerman, a digital marketing specialist experienced in paid media, conversion tracking, CRM systems and lead generation strategy — with agency-side experience managing campaigns for training providers, property businesses and professional services.

Full credentials

Ready to Start?

Stop losing leads. Start building your pipeline.

Get a free 15-minute lead generation audit to identify the gaps costing you qualified leads — no obligations, just clarity.

Best suited for businesses with a high-ticket offer, a sales process, and the capacity to handle new leads.

Book Your Free Strategy Call Try the Free Audit Tool