Clarity → Leads → Growth

We build the digital presence your business deserves

Built by a digital marketing specialist with agency experience across web design, SEO, paid media, conversion tracking and lead generation systems.

Websites that convert. SEO that drives qualified traffic. Lead generation systems that turn clicks into conversations. We design and optimise your entire digital presence — from first impression to qualified enquiry.

For businesses that want to be found, look professional, and convert visitors into clients.

Book Your Free Strategy Call Free Digital Growth Audit

Built from real campaign experience

The Problem

Most businesses are leaving opportunities on the table

It might be a website that doesn't convert, traffic that never arrives, or leads that slip through the cracks. Here's what we keep seeing.

Weak or Outdated Website

Your website is your first impression. If it's outdated, slow or confusing, visitors leave before they ever learn what you offer.

Invisible on Google

If potential clients can't find you when they search, they're finding your competitors instead. No visibility means no inbound opportunities.

Ad Spend Without ROI

Ads send traffic to weak pages that don't convert, burning budget with nothing to show for it.

No Tracking or Visibility

You have no idea what's working and what's wasting money. Without data, every decision is a guess.

Slow Follow-Up

Sales teams follow up too late — or not at all. Hot leads go cold and opportunities are lost forever.

No Clear Strategy

Posting on social media and hoping for results is not a strategy. Without a structured system, growth depends on luck instead of data.

What We Do

We find what's broken. And we fix it.

Whether you need a stronger online presence, more visibility, or a system that turns visitors into clients — we build the right solution for where you are now.

Website

Professional, mobile-responsive websites built to convert visitors into enquiries.

Visibility

SEO, Google Business Profile and keyword strategy so clients find you when they search.

Traffic

Paid advertising on Google and Meta designed to reach high-intent prospects.

Conversion

Landing pages, CTAs and tracking that turn visitors into leads with clear next steps.

Follow-Up

CRM workflows and automation that ensure every lead is followed up properly and on time.

Who We Help

Simplifico works best for businesses that

Need a professional website that actually converts

Want to be found on Google by the right people

Need consistent, qualified leads every month

Want measurable results from their marketing spend

Are doing some marketing but lack consistency and structure

Industries We Serve

Training Providers Corporate Education Property & Real Estate Professional Services B2B Service Businesses eCommerce

Why Simplifico

One partner for your entire digital presence

Experience across web design, SEO, multi-channel campaigns, CRM systems, and conversion tracking for businesses ranging from startups needing their first website to established firms scaling their lead generation.

We don't guess — we diagnose what's actually holding your business back, then build the system that fixes it.

Web & Design

WordPress, eCommerce, landing pages, brand identity

SEO & Visibility

Google rankings, keyword strategy, local search

Paid Media

Google, Meta, LinkedIn campaigns

Tracking & Data

GTM, GA4, CRM, Looker Studio

How It Works

From assessment to measurable improvement

Assess

We review your website, visibility, traffic and conversion points to understand the full picture.

Diagnose

We identify what's actually holding you back — whether it's your site, traffic, conversions or follow-up.

Build

We build or fix what matters most, starting with the highest-impact changes first.

Launch

We go live and monitor performance with proper tracking from day one.

Optimise

We measure results and refine continuously so performance improves over time.

What We Typically Find

Example audit insight

Most training providers send paid traffic directly to their homepage.

Homepages are designed for general browsing, not conversion. When ad traffic lands on a page with multiple menus, messages and distractions, conversion rates drop significantly — often by 50% or more.

The fix

A dedicated landing page with a single clear offer, benefit-driven headline, social proof, and a prominent lead capture form. This one change alone can double — or even triple — the number of leads from the same ad spend.

This is one of many issues our audit identifies. Try the free digital growth audit or book a strategy call.

Ways We Can Work Together

Choose what fits where you are right now

Whether you need a stronger foundation, more visibility, or a complete growth system — we tailor the solution to your stage.

Visibility Boost

For businesses that need more traffic

R6,500 – R12,000/month

SEO optimisation & keyword targeting On-page improvements Monthly reporting

Online Foundation

Starting or need a stronger presence

R10,000 – R25,000 once-off

WordPress website (5 pages) Mobile responsive design Basic SEO + lead capture forms Hosting (1 month included)

Lead Flow System

Consistent, qualified leads every month

Setup: R25,000 – R45,000
Monthly: R25,000 – R40,000

Paid ads (Google / Meta) Landing page optimisation Conversion tracking + CRM Weekly optimisation + reporting

Full Growth Engine

Ready to scale your pipeline

Setup: R45,000 – R70,000
Monthly: R40,000 – R60,000

Full lead generation system SEO + content strategy Funnel optimisation Advanced tracking & reporting

We also offer individual services: web design, eCommerce, SEO audits, logo design, brand kits, and hosting. Ask us about pricing.

About the Founder

Duáne Kellerman

Simplifico was founded by Duáne Kellerman, a digital marketing specialist experienced in web design, SEO, paid media, conversion tracking, CRM systems and lead generation strategy — with agency-side experience building digital growth systems for training providers, property businesses and professional services across South Africa.

Full credentials

Ready to Start?

Whether you need a stronger presence, more traffic, or a system that converts — we can help.

Book a free 15-minute strategy call to see where you are now and what improvement looks like — no obligations, just clarity.

For businesses that are serious about growing their digital presence.

Book Your Free Strategy Call Try the Free Digital Growth Audit