Simplifico, Centurion
We build the software, tools and websites your business runs on, then bring in the clients that keep it busy. One partner, two paths, working across South Africa.
Path 1
Software, systems and tools.
When spreadsheets, manual admin or expensive licences slow you down, we design and build the system that fits how your business actually works.
We take on three new build projects a month.
Path 2
Marketing, SEO and lead generation.
When the business works but too few of the right people find you, we build the traffic and follow-up that turn searches into enquiries.
Every Grow engagement starts with a Growth Leak Audit.
Founder-led, with eight years of performance marketing experience. Not sure which path? Run the free Growth Check.
Grow
It might be a website that doesn't convert, traffic that never arrives, or leads that slip through the cracks. These are the six leaks we see most, and each one has a fix.
Posting on social media and hoping for results is not a strategy. Without a structured system, growth depends on luck instead of data.
Fixed by StrategyYour website is your first impression. If it's outdated, slow or confusing, visitors leave before they ever learn what you offer.
Fixed by WebsiteIf potential clients can't find you when they search, they're finding your competitors instead. No visibility means no inbound opportunities.
Fixed by VisibilityAds send traffic to weak pages that don't convert, burning budget with nothing to show for it.
Fixed by TrafficYou have no idea what's working and what's wasting money. Without data, every decision is a guess.
Fixed by TrackingSales teams follow up too late, or not at all. Hot leads go cold and opportunities are lost for good.
Fixed by Follow-upExperience across web design, SEO, multi-channel campaigns, CRM systems and conversion tracking, for businesses ranging from startups needing their first website to established firms scaling their lead generation.
We don't guess. We diagnose what's actually holding your business back, then build the system that fixes it.
We diagnose before we build. The Growth Leak Audit shows where you're losing clients and what to fix first, so every decision rests on your numbers.
What we use: Growth Leak Audit, GA4 and Search Console data
See the Growth Leak AuditProfessional, mobile-responsive websites and landing pages built to turn visitors into enquiries, with a clear next step on every page.
What we use: WordPress, eCommerce, landing pages, brand identity
Web designSEO, Google Business Profile and keyword strategy, so clients find you when they search.
What we use: Google rankings, keyword strategy, local search
SEOPaid advertising on Google, Meta and LinkedIn, aimed at high-intent prospects and sent to pages built to convert.
What we use: Google, Meta and LinkedIn campaigns
Paid mediaConversion tracking and reporting, so you can see which pages and campaigns produce enquiries and what each one costs.
What we use: GTM, GA4, CRM, Looker Studio
Lead generationCRM workflows and automation, so every lead is followed up properly and on time.
What we use: CRM workflows, automation, WhatsApp and email follow-up
Lead generationFor lead generation and growth work, we start with a Growth Leak Audit, so you see exactly what's costing you clients, and the plan to fix it, before you commit to a package.
Start here
A deep, done-for-you diagnostic of exactly where your website, traffic and follow-up are leaking clients, with the highest-impact fixes prioritised. Credited in full toward any package booked within 14 days, except Visibility Boost (SEO) and Online Foundation.
For businesses that need more traffic
From R8,500 /month
Covers: Visibility, Tracking
Starting out, or need a stronger presence
From R10,000 once-off
Covers: Website, Visibility
Consistent, qualified leads every month, without chasing them
From R25,000 /month
Plus once-off setup from R25,000, scoped to you on your audit call.
Covers: Website, Visibility, Traffic, Tracking, Follow-up
Book your free strategy callReady to scale your pipeline
From R45,000 setup
Plus from R40,000/month.
Covers: Strategy, Website, Visibility, Traffic, Tracking, Follow-up
No guesswork, no surprises. Exact scope and price are agreed with you on the call, never sprung on you afterwards. Usual terms: 50% to begin, the balance on delivery. Larger projects can be structured differently, and we agree terms with you before work starts.
Explore each service: web design, SEO, lead generation and paid media. We also offer individual services: web design, eCommerce, SEO audits, logo design, brand kits, video production, domains and hosting. Ask us about pricing.
Build
Proof travels further than claims. Tools we've built for real businesses. Try one free and download your results as a Simplifico-branded PDF.
Digital
Enter your service and the area you work in, and get a structured page plan: the title, headings and questions a strong service page needs to answer.
Design
Describe your business in a sentence or two and get a full homepage mockup in about a minute.
Data
Answer a few questions about your website, visibility and follow-up, and see your biggest growth opportunities in under five minutes.
Development
Plug in three numbers and see your estimated Section 12H tax allowance, your B-BBEE skills target and the skills levy you already pay.
Digital
Paste any page address and see how it will look when shared on WhatsApp, LinkedIn, Facebook and Google, with a fix for every missing tag.
Data
Enter your website and see which POPIA signals are visible: privacy notice, Information Officer, consent on forms, marketing opt-outs and more.
From assessment to measurable improvement.
We review your website, visibility, traffic and conversion points to understand the full picture.
We identify what's actually holding you back, whether it's your site, traffic, conversions or follow-up.
We build or fix what matters most, starting with the highest-impact changes.
We go live and monitor performance with proper tracking from day one.
We measure results and refine continuously, so performance improves over time.
Most training providers send paid traffic straight to their homepage.
Homepages are designed for general browsing, not conversion. When ad traffic lands on a page with multiple menus, messages and distractions, far fewer visitors take the next step.
A dedicated landing page with one clear offer, a benefit-driven headline, social proof and a prominent lead capture form. This one change can make a real difference to the number of leads you get from the same ad spend.
It's one of many issues our free Growth Check picks up.
Simplifico works best for businesses that:
Simplifico was founded by Duáne Kellerman, a digital marketing specialist experienced in web design, SEO, paid media, conversion tracking, CRM systems and lead generation strategy, with agency-side experience building digital growth systems for training providers, property businesses and professional services across South Africa. Simplifico is based in Centurion, Gauteng.
Full credentialsEverything else, from payment terms to website ownership, is on our FAQ page.
See all 24 questionsSend the basics and we'll reply with clear next steps for your business.
Prefer to talk?
Book a free 30-minute strategy callOr WhatsApp us or email duane@simplifico.xyz.
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