Home / FAQ

Frequently asked questions

Straight answers on pricing, terms and how we work. If your question isn't here, ask us directly.

About Simplifico

What does Simplifico do?
Simplifico is a South African digital growth company that builds lead generation systems, high-converting websites and SEO for businesses, and custom software on request. Lead generation and growth work starts with a Growth Leak Audit that pinpoints what's costing you clients.
Where is Simplifico based?
Simplifico is based in Centurion, Pretoria. We work with clients across Gauteng, the Western Cape, KwaZulu-Natal and the rest of South Africa: on-site in Gauteng, and remotely everywhere else.
What industries do you work with?
Training providers, property and real estate, professional services, B2B service businesses, mining and industrial companies, engineering and manufacturing, and eCommerce.
Do you build custom software and tools?
Yes. Beyond marketing, we build calculators, dashboards, CRMs, verification systems and digital assistants. You can try some of them in Built by Simplifico. We also offer individual services: web design, eCommerce, SEO audits, logo design, brand kits, video production, domains and hosting.
Do you offer design and video production?
Yes. We design logos, brand kits, and graphics for print and promotional material, and we produce video, from promotional videos to music videos and short film shoots. Our creative work is done by people, not generated by AI, and we can share relevant portfolios on request. See Simplifico Production.

Pricing and terms

How much does a website cost?
Websites start from R10,000 once-off for the Online Foundation package. Ongoing SEO, lead generation and growth services range from about R8,500 to R40,000 or more per month, depending on scope.
How much does the Growth Leak Audit cost?
R7,500, credited in full toward any package booked within 14 days, except Visibility Boost (SEO) and Online Foundation.
What's the difference between the free Growth Check and the Growth Leak Audit?
The Growth Check is a free, instant self-service tool that highlights gaps in under five minutes. The Growth Leak Audit is an in-depth paid diagnostic done by our team, credited in full toward any package booked within 14 days, except Visibility Boost (SEO) and Online Foundation.
What are your payment terms?
Our usual model is 50% to begin and the balance on delivery, but it depends on the project. Larger builds can be structured differently, for example a larger deposit up front with the balance paid monthly and the final payment made at handover. We agree terms with you before work starts.
Do your prices include VAT?
Simplifico isn't VAT registered, so no VAT is added to our quotes or invoices.
Is ad spend included in your fees?
No. Ad spend is paid directly to Google, Meta or LinkedIn and is separate from our management fee.
Is there a notice period on monthly packages?
Yes. Monthly packages can be cancelled with 30 days' notice.

Services

What's included in the Lead Flow System?
A paid and organic lead engine, landing pages, conversion tracking and CRM, ongoing website updates and improvements, and SEO, with weekly optimisation and plain-English reporting. From R25,000 per month plus a once-off setup from R25,000.
How long does SEO take to work?
SEO builds over months, not days. How quickly it becomes a dependable source of enquiries depends on your competition and your site, which is why we report monthly on what's moving.
Do you guarantee rankings or results?
No. Rankings and lead numbers depend on factors no agency controls. We commit to the work, proper tracking and honest reporting, so you always see what's changing.
Do you offer hosting?
Yes. We offer domains and hosting on their own, and the Online Foundation package includes the first month of hosting.
How long does a website take to build?
It depends on scope, anywhere from 2 weeks to 3 months.
Who owns the website once it's built?
If you've paid for the website build, the website is yours. If the build hasn't been paid for, it remains Simplifico's property.
Do you work on existing websites that aren't WordPress?
Yes. We can work on existing websites that aren't built on WordPress.

Free tools

Are the Built by Simplifico tools free?
Yes. Every visitor gets a set number of free uses, with results downloadable as a Simplifico-branded PDF. After that, we ask for your details so we can keep the tools free. Simplifico clients get extra uses included with their package.

Working with us

How do I get started?
Book a free 30-minute strategy call, send us an enquiry, or start with the free Growth Check.
What happens on the strategy call?
In 30 minutes we look at where you are now, what's holding growth back and what improvement looks like. No obligations, just clarity.
How quickly will you reply to my enquiry?
Within 1–2 business days, by email or WhatsApp.
How do you handle my personal information?
In line with POPIA. We collect only what we need to reply and deliver our services, and we never sell it. The full details are in our privacy notice.

Tell us what you need. We'll come back with a plan.

Send the basics and we'll reply with clear next steps for your business.

  1. You send the formFive quick fields. It takes under a minute.
  2. We look at your website firstSo the reply is specific to you, not a template.
  3. We reply within 1–2 business daysBy email or WhatsApp, whichever you prefer.

Prefer to talk?

Book a free 30-minute strategy call

Or WhatsApp us or email duane@simplifico.xyz.

WhatsApp us