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Google Ads and paid media management that reports in leads, not clicks

We plan, build and run campaigns on Google, Meta and LinkedIn for businesses across South Africa, with tracking in place from day one so you know which campaigns produce customers.

Founder-led, with eight years of performance marketing experience.

Book a free strategy call Send an enquiry

This is for you if

  • You're spending on ads without a clear return
  • Your ads send people to your homepage
  • You can't tell which campaigns bring in customers
  • You've boosted posts before and it didn't work

Campaigns built around what a lead is worth

Every campaign starts with the number of leads you need and what each one is worth, then works backwards to the budget.

Campaign strategy and setup

Search, social and LinkedIn campaigns planned around your buyers, your areas and your offer.

Conversion tracking

Google Tag Manager and GA4 set up properly, so every enquiry is attributed to the campaign that produced it.

Landing pages

Pages built for the ad, with one offer and one action, instead of sending traffic to your homepage.

Weekly optimisation and reporting

Budgets moved toward what works, with plain-English reporting on leads and cost per lead.

Ad spend is paid directly to the ad platforms and is separate from the management fee.

How it works

From assessment to measurable improvement.

  1. Assess

    We review your website, visibility, traffic and conversion points to understand the full picture.

  2. Diagnose

    We identify what's actually holding you back, whether it's your site, traffic, conversions or follow-up.

  3. Build

    We build or fix what matters most, starting with the highest-impact changes.

  4. Launch

    We go live and monitor performance with proper tracking from day one.

  5. Optimise

    We measure results and refine continuously, so performance improves over time.

Paid media pricing

Paid media is run as part of the Lead Flow System, together with landing pages, tracking and follow-up. Individual campaign management can be scoped on a call.

The Growth Leak Audit (R7,500) is credited in full toward any package booked within 14 days, except Visibility Boost (SEO) and Online Foundation. Exact scope and price are agreed with you on the call, never sprung on you afterwards. See all packages

Lead Flow System

From R25,000 /month

Plus once-off setup from R25,000, scoped to you on your audit call.

Book a free strategy call

Paid Media questions

More answers on our FAQ page.

How much should I spend on Google Ads?
It depends on your cost per click, how well your page converts and what a customer is worth to you. We work it backwards from the number of leads you need. Our guide to Google Ads budgets in South Africa walks through the numbers.
Is ad spend included in your fee?
No. Ad spend is paid directly to the platforms, such as Google, Meta and LinkedIn, and is separate from the management fee.
Should I advertise on Google or on Facebook and Instagram?
Google reaches people actively searching for what you sell. Meta reaches people based on who they are and what they like. Read our Google Ads vs Facebook Ads comparison.
Do you set up conversion tracking?
Yes. We set up Google Tag Manager and GA4 so every enquiry is linked to the campaign that produced it.
Do you work with businesses outside Centurion?
Yes. Simplifico is based in Centurion, Pretoria. We work with clients across Gauteng, the Western Cape, KwaZulu-Natal and the rest of South Africa: on-site in Gauteng, and remotely everywhere else.

Read more before you decide

Google Ads budgets in South AfricaHow much to spend, and how to work it out. Google Ads vs Facebook AdsWhich platform fits your business. Why your Facebook ads aren't workingThe usual culprits, and how to fix them. Google Ads for training providersA step-by-step guide to your first 20 leads.

Other services: Web Design, SEO and Lead Generation.

Tell us what you need. We'll come back with a plan.

Send the basics and we'll reply with clear next steps for your business.

  1. You send the formFive quick fields. It takes under a minute.
  2. We look at your website firstSo the reply is specific to you, not a template.
  3. We reply within 1–2 business daysBy email or WhatsApp, whichever you prefer.

Prefer to talk?

Book a free 30-minute strategy call

Or WhatsApp us or email duane@simplifico.xyz.

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