The Simplifico Blog

Practical, honest insights on websites, SEO, advertising and lead generation — built specifically for South African businesses.

01
Conversion

Why Your Website Gets Traffic But No Enquiries (And How to Fix It)

The 5 most common reasons traffic doesn't convert into leads — with real fixes you can apply this week.

10 min read · Updated April 2026
02
Web Design

How Much Does a Website Cost in South Africa in 2026? (Honest Breakdown)

Real pricing for every tier — from R500 templates to R100k+ custom builds. What you actually get at each level.

12 min read · Updated April 2026
03
Strategy

SEO vs Google Ads: Which Should SA Businesses Invest In First?

The honest answer depends on your timeline, budget, and patience. Here's how to choose based on your situation.

11 min read · Updated April 2026
04
Web Design

The 5 Best Website Builders for South African Small Businesses

WordPress, Wix, Shopify, Squarespace and freelancers compared — what each one is actually good for.

9 min read · Updated April 2026
05
Paid Media

What a R10,000 Google Ads Budget Actually Gets You in South Africa

Real CPCs, realistic conversion rates and what to expect from a 30-day campaign — with industry benchmarks.

10 min read · Updated April 2026
06
Conversion

How to Check If Your Website Is Costing You Clients (5-Minute Self-Audit)

10 questions that reveal whether your site is converting visitors — or quietly leaking leads.

8 min read · Updated April 2026
07
Lead Management

The Best CRM for Small Businesses in South Africa

HubSpot, Zoho, Salesforce and Monday compared — and which one actually makes sense for SA SMEs.

10 min read · Updated April 2026
08
Paid Media

Google Ads for Training Providers: A Step-by-Step Guide

How to get your first 20 qualified leads from Google Ads — built specifically for SA training and education businesses.

13 min read · Updated April 2026
09
Industry

The Top Digital Marketing Agencies in Johannesburg (2026 Review)

An honest look at what's available — from boutique studios to global agencies — and how to choose the right fit.

11 min read · Updated April 2026
10
Paid Media

Why Most SA Businesses Waste Money on Facebook Ads

The 5 reasons Meta campaigns fail in South Africa — and what to do instead. With real benchmarks.

10 min read · Updated April 2026
11
Lead Generation

How to Generate More Leads for Your B2B Business in South Africa

A practical, no-fluff system for building consistent B2B pipeline — without depending on referrals or luck.

8 min read · May 2026
12
Conversion

Why South African Businesses Struggle to Convert Website Visitors Into Clients

The 7 conversion leaks killing your enquiry rate — and what to fix first without rebuilding your site.

7 min read · May 2026
13
Paid Media

Google Ads vs Facebook Ads for SA B2B Businesses — Which One Actually Works?

An honest comparison based on real SA campaign data. Which platform wins depends on where your client is in their journey.

9 min read · May 2026
14
SEO & Visibility

How to Get Your Business on Google in South Africa

Google Business Profile, organic ranking, and Google Ads — what each one takes, and where to start first.

7 min read · May 2026
15
Lead Generation

What is Lead Generation and How Does It Work for South African Businesses?

Plain language. SA context. No jargon. What lead generation actually is and how to build a system that works.

6 min read · May 2026
16
Strategy

How Much Should a South African Business Spend on Digital Marketing?

Real budget ranges by channel and business stage — no vague percentages, no global benchmarks that ignore SA realities.

8 min read · May 2026